When San Jose State University rebranded its Student Wellness Center, it launched a campaign called ‘Treat Yourself Well’ to promote mental health awareness among students, faculty, and the campus community. The biggest challenge was to create a clean, modern design for the campaign while adhering to the established brand system of an established California university. Through close collaboration with the university's branding team, I designed a wordmark that aligned with SJSU's brand identity and resonated with the campaign's mission.